Travel Agent Resource Hub
Why use a travel agent?#WhyUseATravelAgent
Helping Travel Advisors Show Travelers the Value of Professional Travel Advice
Sky Bird’s #WhyUseATravelAgent initiative provides travel advisors with free marketing resources designed to help consumers understand why using a travel agent or travel advisor can lead to better-informed, more confident travel decisions.
50 years of expertise
A Sky Bird Initiative
About the Campaign
#WhyUseATravelAgent
For 50 years, Sky Bird has worked alongside travel professionals across North America. The #WhyUseATravelAgent campaign builds on that legacy by helping travel advisors communicate their value directly to today’s traveler.
The nationwide initiative highlights an important message: while technology has transformed how people search for travel, professional advice, experience and human support continue to matter.
Sky Bird has created a growing library of customizable resources that travel advisors can use across social media, email, websites and client communications.
#WhyUseATravelAgent
Supporting Travel Advisors:
A Sky Bird Initiative
Created to help advisors communicate their value—not to compete for the consumer relationship.
Why the campaign matters
Why Use a Travel Agent?
Travelers today have more booking options than ever, but more choice doesn’t always make travel easier. A professional travel agent helps travelers cut through the noise, compare options, understand the details and make more confident decisions.
Travel agents and travel advisors can provide:
- Expert guidance — professional advice based on the traveler, destination and type of trip.
- Time-saving support — less time comparing hundreds of flights, hotels and travel options.
- Better value — looking beyond the cheapest price to consider flexibility, routing, inclusions and the overall experience.
- Personalized recommendations — travel designed around the traveler rather than an algorithm.
- Support when plans change — a knowledgeable professional to turn to when disruptions or unexpected issues occur.
Campaign spotlight
Real creative.
Real impact.
Campaign spotlight
Real creative.
Real impact.
Real impact.
Bold, ready-to-use campaign assets designed to make the value of professional travel advice instantly clear.
Square social creative
Square social creative
Square social creative
Travel Agent E-Book
#WhyUseATravelAgent
Why Use a Travel Agent E-Book
10 smart travel decisions
Travel agent vs. booking online
Advice for complex journeys
Support when plans change
Free Advisor resources
#WhyUseATravelAgent Marketing Resources
Campaign materials presented as real, polished assets—not generic placeholders.
Customizable Travel Advisor Flyer
Download editable campaign materials and personalize them with your agency’s contact information and branding.
Editable advisor flyer
Add agency contact details, logo or QR code, then share it by email, in print or during client conversations.
Social media toolkit
Featured Campaign
#WhyUseATravelAgent Campaign Kit
Our Travel
Our travel posts, updated weekly, is helpful and entertaining! We write articles focusing on travel updates, industry news, new destinations, helpful tips, and more! Catch up on our most recent travel postings or read more here!
Editable Pdf
Editable Pdf
Social Posts
Catch up on our most recent postings
Review
Catch up on our most recent reviews
Frequently Asked Questions About Using a Travel Agent
Frequently Asked Questions About Using a Travel Agent
General
Why use a travel agent instead of booking online?
A travel agent does more than make a reservation. They help evaluate options, understand the details, personalize recommendations and provide professional support throughout the travel experience.
Benifits
What are the benefits of using a travel agent?
The main benefits include expert guidance, personalized recommendations, time savings, help evaluating overall value and access to human support when plans change.
GENERAL
Are travel agents still worth using?
For many travelers, yes—particularly for complex itineraries, international travel, special occasions, group travel or trips where professional guidance and support are important.
GENERAL
Can a travel agent save you money?
Sometimes, but price isn't the only consideration. A travel advisor can help identify better overall value by considering fare conditions, routing, flexibility, inclusions and other factors that may not be obvious from the headline price.
Comparison
What's the difference between a travel agent and a travel advisor?
The terms are often used interchangeably. “Travel advisor” increasingly reflects the broader role professionals play in advising, planning and supporting travelers rather than simply making bookings.
General
Why use a travel agent when AI can plan a trip?
AI can help travelers research ideas and compare possibilities. A professional travel advisor adds human judgment, personal knowledge, context and support based on an individual traveler's needs.
