#WhyUseATravelAgent Campaign
Free Travel Agent Marketing Resources
Sky Bird has launched the #WhyUseATravelAgent campaign to help you show clients the undeniable value of professional travel guidance.
Access your complete travel advisor marketing toolkit, packed with customizable flyers and client guides and high-converting travel advisor social media content.
A Sky Bird Initiative
Why We Created the
#WhyUseATravelAgent Campaign
Travelers have more ways to search, compare, and book trips than ever. While technology makes travel planning easier, more choices can also make decisions harder.
For more than 50 years, Sky Bird has supported travel professionals across North America. The #WhyUseATravelAgent campaign helps travel advisors show clients the value of professional travel guidance.
The campaign offers free travel agent marketing resources for social media, email, websites, and client communications, helping advisors explain their value and build stronger client relationships.
Why the campaign matters
Why Travel Advisors Still Matter
Travel advisors bring experience, destination knowledge, and personal guidance to the planning process. They can help travelers make informed decisions, navigate complex details, and get support when plans change.
Travel advisors can provide:
- Expert Guidance: Professional advice based on the traveler’s needs, destination, budget, and type of trip.
- Time-Saving Support: Help narrow down flights, hotels, itineraries and other options instead of spending hours comparing them alone.
- Better Overall Value: Looking beyond the lowest price to consider flexibility, routing, inclusions, convenience and the overall travel experience.
- Personalized Recommendations: Travel suggestions based on the traveler rather than a one-size-fits-all search result or algorithm.
- Support When Plans Change: A knowledgeable professional who can help travelers navigate cancellations, delays, schedule changes, and other unexpected situations.
Campaign spotlight
Ready-to-Use Travel Advisor Social Media Content
Instagram, Facebook and LinkedIn Graphics
Download these ready-to-use travel advisor social media content and campaign graphics for Instagram, Facebook and LinkedIn. Use them as they are or pair them with your own message to start conversations with your audience.
Travel Advisor Marketing Toolkit
Downloadable Travel Agent Marketing Materials
Access additional travel agent marketing materials that you can customize and share with your clients.
#WhyUseATravelAgent Client E-Book
Share this consumer-friendly guide with clients who are considering whether to book online or work with a travel advisor.
The e-book explains the value of professional travel advice and why experience, personalized recommendations and human support still matter in today’s changing travel landscape.
Inside the E-Book
- 10 reasons to use a travel agent
- Travel agent vs. booking online The value of expert, personalized advice
- Why the cheapest fare isn’t always the best value
- Planning complex and multi-destination trips
- Support when travel plans change
- Human expertise in an AI-powered world
- How travel advisors save clients time and stress
Customizable Travel Advisor Flyer
Make the campaign your own.
Add your agency logo, contact information, and other relevant details, then share the flyer with clients by email, social media, or your website.
Use this customizable flyer as part of your wider travel agent promotional materials.
Learn More About Working With Travel Professionals
HOW TO USE THE CAMPAIGN
How to Use These Marketing Resources
Using the campaign is simple. Choose the travel agent marketing resources that fit your audience, personalize them where needed, and share them with your clients.
1. Choose Your Resource
Select social media creatives, e-books, customizable travel advisor flyer.
2. Make It Your Own
Add your agency name, logo, contact information or personal message to the resources that can be customized.
3. Share with Your Clients
Post the content on social media, send it by email, add it to your website, or use it in your client conversations.
Travel Advisor Marketing Resources FAQ
Are travel agents still worth using?
Travel advisors can still provide significant value, particularly for complex, international, group, luxury or important trips where expert planning and human support can make the experience easier.
Can I add my agency logo to the flyer?
Yes. The #WhyUseATravelAgent flyer is designed to be customizable, so travel advisors can add their agency logo and contact information before sharing it with clients. This allows you to use the campaign while keeping your agency branding visible.
Can I edit the social media content?
Yes. The #WhyUseATravelAgent social media content can be customized to fit your agency, audience, and brand voice. Travel advisors can personalize the copy and add relevant agency details before publishing it on social media.
Who can use the #WhyUseATravelAgent resources?
The #WhyUseATravelAgent resources are available for travel advisors and travel agencies looking for ready-to-use marketing materials. You can use the campaign content across social media, email, websites, and client communications to help explain the value of working with a travel advisor.
How often are new marketing materials added?
New #WhyUseATravelAgent marketing materials are added as the campaign develops. Check the Travel Agent Hub regularly for new social media content, downloadable creatives, email copy, website content, flyers, and other resources you can use to promote your travel advisory services.