The travel industry is evolving in 2025 with increasing demand for both quiet escapes meant for relaxation and eco-conscious trips to vibrant hidden gems. As a travel agent, it’s crucial to stay ahead of the curve and recommend destinations that not only captivate your clients but also align with current travel trends.
To help advisors find these special spots, Sky Bird is sharing the top 10 destinations that are primed to be the most popular of 2025—each offering unique experiences that’ll have your clients returning for more!
Sky Vacations, Sky Bird’s Tours Division, is one of the nation’s leading tour operators with the power to perfectly plan luxury experiences for any traveler. Not only will these experienced travel agents ensure an immersive and unforgettable experience for clients, but you’ll earn 12% commission!
Ho Chi Minh City, Vietnam
Ho Chi Minh City, formerly known as Saigon, saw a 43% increase in international visitors in 2024, signaling a major trend in this travel destination. Its dynamic blend of history, culture, and modernity makes it a perfect spot for families, adventure seekers, and culture enthusiasts.
From the bustling markets and vibrant street food scene to the historical Cu Chi Tunnels and the War Remnants Museum, the city offers a rich blend of experiences. The nearby Mekong Delta provides a peaceful contrast, offering river tours that allow travelers to soak in the country’s rural views.
Umbria, Italy
While Tuscany often steals the spotlight, Umbria is becoming the hottest Italian escape for vacationers seeking authenticity and tranquility. Known for rolling hills, medieval towns, and vineyards, this destination is Italy’s best-kept secret and waiting to be explored in 2025.
The hilltop towns of Assisi, Perugia, and Spoleto, with their charming streets and historical monuments, are the top spots to send your clients. The region is famous for producing delicious wines and olive oils, offering food and wine enthusiasts a truly unique experience. This slow-paced destination provides the perfect backdrop for relaxing getaways that include everything from cooking classes and vineyard tours to leisurely hikes through picturesque landscapes.
If you’re booking a tour, then turn to the luxury experiences from our Tours Division, Sky Vacations! These itineraries are custom crafted and can be personalized to fit any of your client’s travel needs! Top options include The Delights and Delicacies of Southern Italy and Venice, Florence, Sorrento & Rome.
Goa, India
Goa is transforming into one of the top destinations for travelers in 2025. The city’s vibrant culture, laid-back beaches, and adventure-filled landscapes continues to draw clients from around the world. This hidden gem provides the perfect balance of relaxation, adventure, and sustainability, catering to those who want to enjoy nature without compromising comfort.
Your travelers can unwind on the warm sandy beaches of Palolem or Anjuna, explore the lush Western Ghats on a jungle safari, and visit historic Portuguese-era churches. Adventure seekers can dive, hike, or explore the region’s waterfalls, while culinary enthusiasts will savor the mix of traditional Goan cuisine and coastal seafood.
Cusco, Peru
Cusco continues to captivate travelers with its stunning landscapes, rich cultural heritage, and eco-conscious experiences. As the gateway to the Sacred Valley and Machu Picchu, this destination offers a deep dive into the ancient Inca world, with breathtaking hiking trails and archaeological sites.
The city is also a hub for sustainable tourism, with eco-lodges in various price ranges that prioritize environmental preservation and support indigenous communities. This will be important for clients vacationing in the New Year, with research showing that 3 in 5 travelers plan to stay in sustainable accommodations in 2025.
Dubrovnik, Croatia
Located on the Adriatic coast, Dubrovnik offers travelers a perfect blend of history, culture, and natural beauty. Known as the “Pearl of the Adriatic,” this UNESCO World Heritage Site offers both lively tourism and quiet corners for those seeking a more relaxed experience.
The city is home to several must-see landmarks where your clients can immerse themselves in the city’s rich cultural and architectural heritage. These spots include the magnificent Rector’s Palace, the historic Dubrovnik City Walls, and the Church of St. Blaise. The charming cobblestone streets also offer a blend of boutiques, cafes, and restaurants, perfect for savoring local delicacies such as fresh seafood and traditional Croatian dishes.
Sky Vacations offers incredible travel experiences to Croatia that are designed to immerse your clients in the heart of this enchanting destination. Endorsed by the Croatia Tourism Board, our tours are officially recognized and meticulously curated to authentically showcase the country’s rich cultural and natural heritage.
La Paz, Bolivia
La Paz is gaining recognition as one of South America’s coolest destinations, thanks to its rich cultural experiences and culinary innovations. This city offers breathtaking views of the Andes and is home to vibrant markets, ancient ruins, and a growing food scene.
Culinary tourism is booming in the travel industry, with the rate projected to grow 19.9% from 2024 to 2030. For clients interested in exploring the gastronomic scene, La Paz is an unmissable destination that blends rich history with a modern culinary edge. Local food markets offer an explosion of flavors and street food tours are becoming increasingly popular among travelers.
Lofoten Islands, Norway
The Lofoten Islands are 1 of 50 destinations in Norway to hold a Sustainable Destination label, meaning that they’re working towards developing sustainable travel and reversing negative effects of tourism. The country’s focus on eco-tourism—including hiking, skiing, and whale watching—attracts environmentally conscious travelers and the market is expected to grow an additional 2.66% by 2025.
In addition to these zero-emission activities, your customers can enjoy unparalleled natural scenery, including dramatic peaks, crystal-clear waters, and pristine beaches. Whether chasing the northern lights or hiking the rugged terrain, the Lofoten Islands are an essential destination for travelers looking to explore one of the world’s most pristine environments responsibly.
Seoul, Korea
Seoul is a cultural, artistic, and wellness hub that has quickly become a top destination for 2025. The city’s dynamic blend of ancient traditions and futuristic innovations provide travelers with a wide array of experiences.
Travel agents can help clients immerse themselves in Korea’s rich history by scheduling trips to Buddhist temples and booking unique wellness experiences at the traditional bathhouses. Seoul’s art scene is thriving, with world-class galleries and contemporary street art blending seamlessly with the city’s modern architecture. From exploring traditional markets to enjoying the latest K-pop craze, Seoul offers an exciting fusion of old and new.
If your clients are interested in a journey to Korea, then trust our expertly planned itineraries. Backed by the Korea Tourism Organization, our tours are officially recognized and expertly crafted to offer an authentic exploration of Korea’s vibrant culture and history. Travel agents won’t want to miss our vegan adventures, wellness journeys, and more thrilling options!
Marrakech, Morocco
Marrakech is experiencing a renaissance in 2025, fueled by United Airlines launching the first direct flight from the US to Marrakech the previous year. Long before this flight route, this city attracted visitors from around the globe with its perfect blend of exotic flair and modern luxury.
This top travel destination is famous for its vibrant souks, intricate palaces, and lush gardens. Your clients can wander through the medina, discover the beauty of the Jardin Majorelle, and enjoy luxurious stays in traditional riads that combine old-world charm with modern comforts. Adventurers can take camel treks into the Sahara Desert or explore the rugged Atlas Mountains, while food lovers can dive into food tours and cooking classes centered around local spices, traditional tagines, and street food.
Nuuk, Greenland
Located on the west coast of Greenland, Nuuk is quickly emerging as one of the most exciting travel destinations in the New Year. With the opening of the Nuuk International Airport, traveling to this Arctic gem has never been easier, making it a must-visit destination for adventure seekers and cultural explorers.
The capital city combines natural beauty, vibrant culture, and modern amenities. Travelers will be captivated by unique attractions, such as the Greenland National Museum, where they can learn about the island’s history and cultures. Nature lovers can enjoy boat tours offering views of glaciers, icebergs, and wildlife, while the iconic Sermitsiaq mountain provides a challenging hike with panoramic views.
Turn to Sky Vacations for All Your Tour Needs in 2025!
Sky Vacations enjoys a position in the luxury travel space that helps them stand apart from other travel companies. The perfect combination of experience, access and purchasing power allows their global team of travel designers to craft the most incredible travel experiences almost anywhere on the globe. Each itinerary is curated to the specifications of the traveler. No cookie cutter programs! Across the Americas, Europe, Asia, Africa and the Middle East, Sky Vacations delivers an unmatched travel journey.
When it’s time to book your clients’ trips to the Top 10 Destinations of 2025 and beyond, reach out to our dedicated tour designers!